01 Jan The generational transition
In 2007 there is the generational transition with the division of the business in three companies distributed among the sisters.
February 1st 2008 is the baptism of the newly formed “Bonassisa Drilling Company“, led by Monica Bonassisa. It’s the time of a rebranding operation with the refresh of the company logo.
The rainbow on the background of the new logo represents the bridge between different worlds, it is the symbol of peace, respect for cultures, but also the symbol of prosperity, harmony and hope, union between sky and earth, between rain and sun.